STATS: Android leads iOS in ad impressions, but Apple ahead on revenue

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Time for a bit of mid-morning MARKET ANALYSIS, courtesy of new mobile phone advertising data published by Millennial Media. During the month of May, the ad platform saw Android devices way ahead in terms of number of ads served across its network, with Android trouncing Apple by 53% to 27%.

However, Apple applications still manage to earn the most money from their ads, with iOS generating 45% of the network's revenue – and Android slightly behind on 43%.

Which means either advertisers are happy to pay a premium to advertise on iOS devices, or Android is home to more apps trying, and failing, to make money through ads alone. Or a mixture of the two. We're not very good at market analysis.

See if you can work out the truth by reading the full Millennial report.

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